why-him

I don’t even know what to do with this.  I woke up this morning to a press release in my inbox for a new movie and game.  The movie is Why Him? and the game is Ape Assassins.

Without knowing what the hell I was looking at, I went to the YouTube link and pressed play.  What you get is a hilarious series of interviews from some of the top developers in gaming about the new game Ape Assassins and its creator, Laird.  What do I mean by top devs?  Simple, Mike Morhaime from Blizzard, apparently they cancelled Titan because everyone was playing Ape Assassins all day.  Who knew?

In addition to Morhaime, we get interview snippets from Josh Yguado, President of Jam City, “Ape Assassins is the Mario Brothers of mobile games”.  Okay.

Andy Dudynsky for 343 Industries, “took one look at Ape Assassins and realized MIT was bullshit”.  I’m not going to lie, I started laughing at that point.

Kiki Wolfkill of Halo Transmedia, “it’s the Citizen Kane of monkey business”.

Aymar Azaizia, Assassin’s Creed Head of Content for Ubisoft, Laird “revolutionized being a man”.

Everything about this is a huge marketing stunt for a movie, Why Him?,  staring Bryan Cranston and James Franco.  Some of the studios are even playing along and linking the trailer on their official social media accounts.

Convinced I must have missed the first trailer, I went back and found it.  Sure enough, I had seen it but dismissed it as the normal holiday family comedy we get each year.  Well, we get at least one each year, sometimes we get more.   Why Him? is this year’s Home Alone, or Christmas Vacation, or whatever other movie of this type you can dredge from memory.

But this approach, from the gaming side of things really is nothing short of brilliant.  It caught my attention when the earlier trailer was so very, very forgettable.  I’m not saying it will get me into the theater, but it certainly caught my attention.  Bravo!

First, the game synopsis:

Ape Assassins – get ready for BIG, BAD GORILLA WARFARE!

You’re the world’s most irate primate, there’s a bazooka on your shoulder, and it’s a jungle out there! Time to run-n-gun and blast some bad guys into chum. Made by World Famous game-maker Laird Mayhew and featuring the song “Dope Girlz” by Steve Aoki, it’s time to Go Ape.

You can get the game at Google Play or the App Store.  It’s free, and I have downloaded the game, out of sheer curiosity, but I have yet to do anything with it.

And the movie synopsis:

Over the holidays, Ned (Bryan Cranston), an overprotective but loving dad and his family visit his daughter at Stanford, where he meets his biggest nightmare: her well-meaning but socially awkward Silicon Valley billionaire boyfriend, Laird (James Franco). A rivalry develops, and Ned’s panic level goes through the roof when he finds himself lost in this glamorous high-tech world and learns that Laird is about to pop the question. 

Why Him? hits theaters on December 23.

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