NBCUniversal’s Universal Pictures became the first major movie studio to make current in-cinema films available for home streaming. This Friday, Invisible Man, Emma. and The Hunt will come available. They will be on-demand for 48 hours and $19.99. Not a bad price when you consider how much Americans spend at movie theaters. These films will be available in foreign markets as well. The studio didn’t stop there. Universal and Dreamworks will release Trolls World Tour in cinemas and in-home at the same time. It will be available Easter weekend.
These are the only Universal films set to come into your home.
NBCUniversal’s CEO Jeff Shell said in a statement: “Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable. We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.”
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