Twitch launched in 2011, a haven for video gamers, and has become the premiere online destination for video game play and esports.  However, in recent times the platform has expanded to content such as shows on Geek & Sundry, tabletop games, cosplay streaming, and just general vlogs.  So it’s about time they introduced a category named IRL.

Let’s back up a little bit, I assume that if you clicked on this article there are a few things you will already know, such as gamer speak.  But, you may be someone that is new and is learning all of our wonderful abbreviations and strange language.  First of all, Twitch is named after the twitch style of gameplay.  Twitch refers to games and play styles that require fast reaction times, mostly these are first person shooters or fighting games.  But many games now have some sort of twitch aspect.  Since Twitch was spun out of to be all about gamers, the naming conventions follow suit.

IRL stand for In Real Life, basically it means anything outside the game world.  Which is a perfect category title for anything that doesn’t have to do with gaming.  These vlogs or non game related channels and categories have always been there, but now there is a label to help viewers find them a little more easily.

But IRL isn’t the only change Twitch is making.  Announced in conjunction with IRL, Mobile Broadcasting will soon be a thing.  Stream away while you’re wandering around a con, standing in line to play the latest demo, or just going out for ice cream and playing frogger across the street.  Ok, really, don’t do that last one.  It ended poorly for the frogs more often than not.

Launching today is an all-new content category called IRL designed specifically to allow you to talk to your community and share your thoughts, opinions, feelings, and everyday life. Like a vlog, you can now interact with your audience in a one-to-many style, live or recorded, even when not playing a game. This includes sharing experiences and events with viewers live or with pre-recorded videos. Anything and everything you’re interested in can potentially become a topic of a stream. For more details, check our FAQ.

Mobile Broadcasting — Share Live Video on the Go

Next year, we will launch native streaming from the Twitch mobile app. This is designed to help you stay in touch with your community even when you’re AFK. Want to stream while roaming the expo floor at PAX West? Go for it! When mobile broadcasting launches, it will default to the IRL category. If you’d like to help us test it, please fill out this form for a chance to be added to a closed beta.

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Stephanie Cookies
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