Mobile gambling is nothing new. After all, players have been enjoying their popular pastime via tablets and smartphones for over a decade. Yet, while mobile gambling is a constant, trends come and go. The everlasting shift is what makes this activity immensely popular, intriguing and appealing to thousands, and companies do all they can do to adapt to the ever-growing demand.
The iGaming industry takes advantage of evolving technologies, both software and hardware, in an effort to make mobile casino games accessible and entertaining. What are the latest trends that shape the mobile gambling environment as we know it? It is time to learn about them!
Mobile-First Approach
Not too long ago, desktop casino games were adapted to mobile play. Nowadays, the tables have turned, and the industry goes the other way around. Regardless of whether a player wants to use kody na darmowe spiny bez depozytu, log in to a casino website or activate a slot machine that he likes, he can do this from any portable device. But, what does that exactly mean?
To put it simply, and without going too deep into technical details, a mobile-focused approach means games’ controls, features, animations, and layouts are created to suit tablets and phones rather than desktop computers. Although one can play them on any device imaginable, it is the mobile platform that matters the most to both operators and gamers. New games are sturdy, yet lightweight, and they don’t slow down the device and can work even when the internet connection is not the best. The playing controls are all within a thumb’s reach, and backgrounds are designed to stand out but don’t grab attention from what matters the most.
Is this really necessary, and do desktop gamblers miss out on part of the experience? Yes, it is, and no, they don’t. The growing demand for mobile casino games forced software suppliers to rethink their practices, implement new technologies and change their gear for the better.
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AI Algorithms for Customized Experience
AI has been a hot topic for quite a while. Some praise it, others are afraid of it. Either way, it is here to stay and affect our daily lives. In the mobile casino industry, AI is used to create a better user experience and take on the role of your personal concierge.
Here is where the AI potential lies:
- Suggesting casino titles based on previous sessions, instead of making the customer browse through miniature images of games;
- Creating custom-made mobile offers that will please the user;
- Providing instant personalized customer support thanks to massive databases, after a single click;
- Automated financial transactions for a convenient betting experience on the go.
And that is just the tip of the iceberg. As AI algorithms become more sophisticated, so does their use in the mobile gambling industry.
No Download, No Apps
At the very beginning of the mobile gambling craze, casinos were all about creating mobile apps. However, that proved to be somewhat of a miss, as apps have several downsides:
- They require download and installation, which is not something all players are keen on;
- Regular updates are a must, which can be quite frustrating when receiving a notification in the middle of the game;
- Some apps can’t support the full gaming library;
- Apps take up space on mobile gambling devices.
Fortunately, operators quickly switched to mobile websites, a far more user-friendly option. Mobile sites function just like desktop ones: from the browser. After the player enters the domain and logs in, they proceed as if they were on a desktop site, with no installations, downloads, and updates whatsoever. On top of that, the entire library is available at all times, regardless of whether the mobile casino has 500 or 5,000 games.
Virtual Reality is Finally Happening
Virtual reality has been available since the 1980s, but only recently did it reach the level to be suitable for mobile gambling. Before we rush ahead, let’s start at the very beginning to see how iGaming got to the historical event of implementing VR.
At first VR sets were big and clumsy to use, often requiring separate gaming systems. As they evolved, they became compatible with more and more devices. Today, VR goggles match with all smartphones and tablets on the market, and equally important, provide a high-quality experience. No more pixelated images and talking bricks! VR has become as refined as online streams and broadcasts.
As the community shows interest in VR gambling, so do the gaming providers.
The number of studios offering mobile games based on augmented reality is on the rise, and every new title is better than the previous. Will this craze last forever? Who knows, but with an average price of 50 USD per VR set, it is closer to hitting mainstream than ever. Naturally, one can pay more or less, but in the future, the price will nothing but drop.
Responsible Gambling is a Must
Modern gamblers are not only becoming more demanding but also more conscious. They understand the risks associated with their hobby and want to stay on the right track. Therefore, mobile casinos created a plethora of responsible gambling tools anyone can access easily even when playing on the phone.
Deposit limits, win limits, spending limits, time limits, self-exclusion, and all sorts of notifications reminding customers to take a break have become an essential part of any decent mobile platform. It looks like gamblers have become aware of the fact they are in this for the long run, even if they have games at their fingertips 24/7.
What Does the Future Hold?
This is not the end of mobile gambling evolution. In the future, we can expect even more changes, including NFT payments, custom-made games, and the implementation of augmented reality on every corner and every page. Until then, gamblers can enjoy all the perks new technology delivers to their tablets and smartphones. Android or iPad, big or small screen, it seems that such differences disappear amidst the latest stage of mobile gambling evolution.
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