Technology has been reshaping everything about how modern Americans live in recent decades, and fashion is no exception. Whether fashionistas love this trend or hate it, there’s no denying that the fashion industry is changing. Read on to find out about a few of the technologically driven clothing trends that indicate this change to watch out for in 2020.

Online Buying

More clothing businesses than ever before have moved their operations either entirely or primarily online this year. These eCommerce stores operate a little differently from brick-and-mortar clothing boutiques, so women who are navigating the admittedly challenging world of online shopping can get help from Filly Flair. The growing move toward eCommerce as a standard method for buying clothes makes it easy for discerning consumers to find new tops, dresses, pants, shoes, accessories, and more online and have them delivered right to their doors.

Novel Fabrics

Some clothing manufacturers are using technology to create whole new materials. These include lab-grown leather, genetically altered spider silk, and even technologically advanced bioceramic materials that combine with body heat to create far-infrared radiation known to improve circulation, reduce inflammation, and speed muscle recovery.

While some technological innovators are creating new materials, others are focusing on color. Color-shifting t-shirts are nothing new, in that rudimentary versions of them were popular in the 1990s. In 2020, color-shifting has taken on a whole new meaning with the introduction of photochromic inks designed to change color when exposed to different types of UV light.

Connected Apparel

When most consumers think of wearable apparel, they immediately pull up mental images of FitBits and other large, gaudy, and unattractive devices designed exclusively with purpose in mind. Today’s iterations of connected apparel are designed to be much more stylish. In fact, it’s already possible to buy tech-connected versions of almost any type of jewelry, and even some clothing.

Like tech-connected jewelry, the apparel of the future may be equipped with sensors that track things like workout or wellness metrics, gestures, and more. There are already garments available that self-cool, charge phones, or integrate with apps to turn on features like heating, vibration, or even GIF displays. Consumers in 2020 can already buy navigation-assisting shoes and smartphone-integrated denim jackets that allow wearers to use subtle physical gestures to control their phones, so there’s no telling what the future might bring.

3D Scanning

3D scanning technology is great for virtual try-ons, which perfectly complement the move toward eCommerce clothing stores. Not all companies have made the move to 3D scanning and virtual try-ons yet, but some are already pushing the envelope even further by introducing technologically advanced clothing like smart leggings, which collect data on users’ figures to make suggestions about styles and brands that will fit them best.

What to Expect in the Future

It seems clear that eCommerce is here to stay, and novel fabrics designed with specific purposes in mind such as facilitating workouts should have no problem finding reliable customer bases. The jury is still out on wearable tech, including clothing that performs its own 3D scans to suggest new styles, but this trend could eventually catch on to make online shopping even better.

The Bottom Line

Technology is changing everything. Whether women want to jump on board with tech-driven clothing trends or they just want to use the Internet to buy more traditional clothes with fewer hassles, they’re already a part of it. It will be interesting to see what the future will hold.