Podcasts’ popularity has skyrocketed over the last five years, with studies showing that the number of Americans listening to podcasts has increased by 175%. Business owners and content creators should consider launching podcasts to grow their audience. Thankfully, one doesn’t have to be a very technical person, neither does the venture require a considerable capital investment. Following these steps is enough.
1. Pick A Niche
Choosing a topic is easy, especially for people with existing businesses or blogs. Those starting afresh should consider issues they are passionate about to make the content creation process more straightforward. One should probably check iTunes before settling on the final topic to find out how many podcasts cover the same niche. Having fewer podcasts in the area means that your job will be easier, while the opposite means that you will have to do more to increase your audience.
2. Choose A Title
The name can be as descriptive as you want it to be. It’s advisable to pick a broader name than the topic to leave room for future expansions. That way, you are at liberty to diversify in the future. The creator can also decide to use their name, such as “The Carol Kay Show.” Including keywords in the title is an excellent way to ensure it appears on Google or iTunes searches.
3. Select A Format
The format covers the number of hosts on the show, the length of the episodes, the frequency of posting a show, and whether you will use video or audio setups. When deciding on the specifics of the show, one should consider the target audience. For instance, if the show targets business executives, they may not find the time to listen to a one-hour episode daily. It may be better to limit the episodes to five or ten minutes. Long shows are appropriate for audiences like marathon runners, who can listen to hours of motivation content during their training sessions.
4. Choose Your Podcast Hosting
Just like a website, one needs a hosting service for their podcast. Media or podcast hosts like Podcast Hosting by Blubrry are essential for storing your audio and video files. Listeners can access the content from the media hosts. The hosting service also allows listeners to download and subscribe to your podcast.
5. Buy the Right Equipment
One doesn’t need costly equipment to produce a high-quality podcast. Essential tools are a good microphone, a skype account, crucial editing software, and software to record the skype call. If you decide to start a video podcast, you may require extra equipment like a webcam.
6. Design the Podcast Cover Artwork
Many viewers will judge a podcast by its cover, so you need to get it right. Content creators should consider hiring a professional cover designer to create an image that conforms to the hosting service. Since it is the first thing that listeners see when the podcast turns up on the search results, the cover should leave a good impression.
7. Record an Intro and Outro
No rule dictates that the podcast should have music, but having a track at the beginning and end of the podcast adds an extra layer of professionalism. The intro should include the name of the show, the target audience, and why people should tune in. The outro is more of a call-to-action, where one includes their contact details and where to find additional content relating to that episode.
After launching the show, the next step is to ensure it received five-star reviews. Remember to promote the podcast so that more people download and listen to it. Fortunately, once the podcast is up and running, it doesn’t require a lot of maintenance.