With the release of his latest album, No Pressure, Logic is taking live streaming to a new level and his passion for music and gaming will be on full display. Last month it was announced that rapper Logic is now collaborating with Twitch, creating the first deal between a musical artist and the live streaming platform.
For those that aren’t familiar with Twitch, essentially it is a live streaming platform where traditionally popular gamers have exclusive deals with the company to live stream their gameplay and interact with viewers and fans. Twitch has always been a place that most fans consider a safe space for engaging with their favorite gamers sans all the drama that comes with outsiders coming into streams and messing up the vibe due to the platform’s strict rules about chatting. This fact is exactly what attracted the rapper, whose real name is Sir Robert Bryson Hall II, to Twitch in the first place. As he told The Verge, “‘I’m not going to be on Twitch, having political debates. I’m going to be on Twitch, helping people after they’ve had a day of protesting or political debates, unwind and laugh and smile.’”
Logic’s exclusive seven figure deal with Twitch makes him the first rapper to be signed with Twitch for live streaming. During the pandemic, Twitch has been providing a space for DJs to migrate to in order to showcase their craft since, like many others, they’re unable to perform live and in person at the moment. Although this is a new frontier for Logic, the “Everyday” artist has been on the platform enjoying playing video games for a few years. The opportunity to take his gamer fan spirit to a different level by not only playing games, but also making and sharing beats is something that he’s been stoked to connect with his fans about. “I spent a lot of time on social media…but I need something more. I need a way to really connect with you guys.”
Logic insists that “No Pressure” will in fact be his last official album release, however, he’ll continue to make music – just not in a formal capacity. He’ll be spending more time with his wife and baby boy as depicted in his latest video, “Dadbod”. While the debate as to how long Logic will actually stay in retirement is still happening, you can keep up with his Twitch streaming here.
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