Bong Joon Ho’s Okja is coming to Netflix, and there’s been a flurry of marketing activity for the film this week. The newest development is a beautiful and haunting new poster posted to Facebook on Friday.
We have not yet seen a fully fleshed out photo of the creature, Okja. We know it’s a ‘super-pig’ and we’ve seen the logo from Mirando Corp, the company that’s producing it, that gives us a cartoon of the creature. But, this new poster confirms the shape of Okja… if only the shape.
The poster shows a silhouetted Okja leashed by the little girl that it’s befriended, and burdened by the factory that it ‘carries’ on it’s back. It evokes the darkness that seems to be at the heart of the film. There’s a foreboding sense of doom for this creature that contrasts with the light, pink, shiny marketing campaign featuring Tilda Swinton‘s character, Lucy Mirando.
The only comment on the post, Friday is ‘Meat, Okja. June 28.’ It’s a clever pun. It’s also so very disturbing. I am extremely intrigued by this movie. I can’t wait to ‘meat’ Okja.