Not so long ago, we had to wait for weeks if we were looking to watch the next episode of our favourite television series. And, if you forgot to watch previous episodes of your favourite seasons, you were forced to wait an entire year to watch a re run. It was indeed a very dark time in the history of humanity, pun intended. The paradigm has now shifted in the favour viewers and it is all thanks to the advent of Netflix on the scene. Founded in 1997, Netflix was founded by Reed Hastings and Marc Randolph and has its headquarters in Los Gatos, California. The initial model that the founders started with was DVD sales and rental by mail which later extended to streaming media. The first Netflix original series was “House of Cards” in 2013.
With a few dozens of new and original releases on the platform, Netflix has sure grown to a culture. From cute love stories to gruesome war stories, Netflix has something for everyone. And with the introduction of Instagram on the scene, there has been no looking back for the company. The photo focused Instagram was the perfect complimentary social media platform that video focused Netflix needed to become a sensation and effectively obliterating traditional television viewing. In a world where you can buy 1,000 Instagram followers at the click of a button, Netflix has come up with unique marketing strategy on Instagram for its top shows.
Let us look at how the top shows on Netflix have done on Instagram. The list is in no specific order so the first item on the list is by no means the best. So, without further ado, let us begin with the list.
With over 694k followers on Instagram, Bojack Horseman has sure made its mark among its viewers. There are tons of animated programs on the platform, Bojack Horseman takes adult comedy to a different level with its satire on Hollywood, without the “D” as it was stolen in a world where half of the adults are human and animal hybrids. The show focused on Bojack Horseman who is an out of work sitcom star from the show named “Horsin’ Around”. Will Arnett lends his voice to the character. A total of six season of Bojack Horseman is streaming on Netflix.
The Crown is a Netflix original drama series that was released on the platform in November 2016. The show revolves around a young Queen Elizabeth II, the longest reigning British monarch in the history of the empire. The Instagram page of the show reveals the actual popularity of the show and especially among women. With over 388k followers on Instagram, the Crown is one of the top shows on the platform. After the unexpected death of her father, King George VI she was crowned Queen at a very young age. A story of how she, her family and the government dealt with the appointment of a young queen.
Dear White People
Adapter from the drama film of the same name, “Dear White People” is comedy drama series that revolves around the lives of black Students in Ivy League colleges and focuses on the modern definition of racism. With over three seasons, the series was launched on the platform in April 2017 and has since gathered a lot of love from the viewers. Take a look at its Instagram page, with over 112k followers on the platform, the show proudly sports a 98 percent fresh rating on the platform “Rotten Tomatoes”.
GLOW or Gorgeous Ladies of Wrestling is your type of show if you are into wrestling from the 1980s. The show revolves around a wrestling show that only features women. This sports comedy series was released in 23rd June 2017 and has accumulated over 88k followers on Instagram. The show has 3 seasons under its belt with the first season receiving a 94 per cent approval rating from Rotten Tomatoes. Come and watch these girls wrestle and grapple each other with a nostalgic 80s soundtrack that constitutes something greater than wrestling.
Personified by co-creator Aziz Ansari, Master of None is next on our list with a base of more than 42k followers on Instagram. The show remains to be funny and romantic whilst also winning tons of praises and awards from the critics. The second season also won a Golden Globe award for Ansari. Released in November 2015, the first season of the series was set in New York spanning over ten episodes. Master of None remains to be one of the finest pieces of work and some of Ansari’s best performances can be embodied throughout the series.
Stranger Things is the crown jewel for Netflix. Just as what Game of Thrones is to HBO, Stranger Things is to Netflix. Released in July 2016, Stranger Things is a horror, science fiction series that revolves around a group of friends set in the 1980s in the backdrops of Indiana, USA. With over 14 million active subscribers on Instagram, Stranger Things is by far one of the strongest contenders on this list. The series has received numerous awards since its inception and was showered with positive reviews from both the viewers and critics alike. The show draws strong inspiration from real world conspiracy theories which make it an even more compelling option to watch.
One Day at a Time
Based on the 1975 sitcom series of the same name, One Day at a Time is a sitcom that revolves around a Hispanic Family living in Echo Park, Los Angeles. The series premiered on Netflix in January 2017 with a total of four seasons under its belt. With over 235k followers on its Instagram account, One Day at a Time was received with positive reviews as the family dealt with modern issues faced by people of the Latin decent. With some awesome performances by the cast, it is one of the top shows on Netflix.
A relatively new show on the platform, Unbelievable is an American drama web series released in September 2019. With a star cast of Toni Collette, Merritt Wever, and Kaitlyn Dever in the lead roles, Unbelievable follows the tale of Marie who was charged with lying about being sexually assaulted. The first season consisted of eight episodes; the series got a 98 per cent approval rating on Rotten Tomatoes. The series was also loved by the former US president, Barak Obama. With over 32 million viewers on the platform after its release, Unbelievable is surely one of the biggest new names on the platform.
Unbreakable Kimmy Schmidt
Next on our list we have “Unbreakable Kimmy Schmidt”. An American web sitcom that was released on March 2015 and was created by Tina Fey and Robert Carlock. Consisting of four seasons, the series has able to gain a lot of followers on social media platforms, especially Instagram with over 93k followers on its official page. The plot of the series revolves around Kimmy Schmidt and her struggle to cope with life after she was rescued from a cult that believes in the doomsday set in the backdrops of Indiana. Hoping to change her life, Kimmy moves to New York in search of better opportunities.
If you find yourself enjoying adult animated series, Big Mouth is the perfect pick for you. Created Nick Kroll, Andrew Goldberg, Mark Levin, and Jennifer Flackett, Big Mouth is an American sitcom that was released in September 2019. With a total of three seasons under its belt, the plot revolves around a group of 7th graders as they navigate their years of puberty and adolescence. Set in the backdrops of New York city, the series has acquired over 93k followers on Instagram and was received with critical acclaim from both the viewers and critics as well.