Creating a professional video is a time-consuming task. Every detail is crucial: from perfect video quality and editing to audio selection. The music in your video can add more tension, excitement, calmness, fear, and other emotions. If you have an idea to post your video in open sources (YouTube, Vimeo, etc.), then the terms of use are crucial. If you want to sell your video or show it to the public, then you should avoid using the copyright tracks until you secure the proper rights to use a certain track. To do this, you must contact the music publisher and the musicians, and pay a small license fee.
Alternatively, you can find lofi background music free download and use it for anything without violating copyrights. Now, let’s focus on the professional tips for choosing music for your video.
1) Select the appropriate genre
All musical tracks combine three main elements: melody, rhythm, and harmony. The combination of these indispensable components usually defines the genre of the track. By matching music to your clip, you try to influence the viewer’s feelings. Music may both improve the emotional effect of watching and do the opposite, giving it a completely other meaning. Therefore, focus on the effect you want to achieve and select an appropriate genre.
2) Choose the emotion your track should transmit
There are several feelings, the transmission of which via audio is perceived universally. To make a person calm down, one can use ambient, slow jazz, and classical tracks — music with a light emphasis on rhythm, rich melody, and harmony. Minimalist tracks work well for enhancing tension because the free space in them stimulates the viewer’s imagination.
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3) Make sure it matches the visual component
Imagine we are shooting a video clip for a song — first there is music, and then a video that supports it. If we shot a dramatic video, then we need to decide which musical sequence will best convey and enhance what we have in mind. When we want to catch the full attention of the viewer, we usually need to consider what, in this case, is more crucial, and what will play a supporting role. You can always get help with this Video Production Company in Austin, as well.
4) Decide on the music before making animation
We recommend deciding on the audio well before it is time to finish the final editing of the video. You should be one step ahead to be able to link the audio and video as closely as possible. Use music as a starting point! Matching a video to a beat can give it dynamism and energy.
5) Avoid using tracks with vocals
The singer’s voice in the background of your speech may distract or alienate the viewer. Whether you select a song, think about whether this track supports what is happening on the screen. Good instrumental tracks can convey the same emotion but are much safer in terms of aesthetics and production.
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