In this past decade, technology progressed more rapidly than ever. Today we can perform tasks that took days or months a few years ago in the space of hours or minutes. With the latest innovations being introduced every day, all industries in the world benefit from technology in some way. Among those industries benefiting in multiple ways is the clothing industry. And we are not just talking about social media and influencers changing fashion trends. There are many technologies that have changed the production, marketing, and consumption of clothing. In fact, many companies now do not even make large quantities of apparel, because digital media is shaping trends so quickly. In this article, we discuss several technologies in detail that have helped to shape the clothing industry:
Brands have been experimenting, and are implementing new ways to improve production and sustainability since the introduction of 3D printing. With the help of 3D printing, manufacturers can complete tasks in a much more efficient way. It also allows them to print complex designs in a much cleaner way. 3D printed dresses are widely popular as they attract customers with their flawlessness. Check out Filly Flair if you are looking for some gorgeous 3D printed dresses. Digital knitting has also had a huge impact on the clothing industry, as big companies now turn tons of yarn into beautiful garments in a matter of minutes.
Internet of Things
Whether it is clothing or another wearable, the internet of things is playing a big role in revolutionizing the fashion industry. Smart clothing, multi-functional designs, and other wearable devices have advanced significantly in recent times. The majority of marketers now want to implement IoT in their businesses to provide their customers with a more satisfying experience. Some examples of this fine apparel include socks that are able to measure step count and amount of calories burned, yoga pants that help you correct your pose, and power suits for the elderly to help their muscles stay active for a longer period of time.
Clothing brands have taken full advantage of AI technology and are using it to boost sales and provide better customer experience. AI also allows them to keep track of trends in the outside world, allowing them to focus more on the products that are in demand. Artificial Intelligence also makes it easier for customers to shop online, as you can now pick clothing on the brand’s website according to your size without any confusion. It also makes it easier for customers to find what they are looking for.
VR and AR
Both Virtual reality and Augmented reality have had a big impact on the clothing industry. One of the most popular and common trends that have arisen with this technology is virtual tryouts. Virtual tryouts allow consumers to try out their favorite dresses without ever putting them on. This technology is highly accurate and makes it easier for people to buy clothes. This also helps brands gain customer loyalty, allowing them to build relations with them for a longer period.
Environmental Friendly Clothing
With the threat of climate change and the rise in global warming, many companies have begun lately to take the greener road. Clothing is not doing the environment any favors; it is not biodegradable and can add to global warming. That is why the clothing industry is shifting towards introducing environmentally friendly and biodegradable clothing. Adidas is already offering ranges of shoes that are made from the plastics disposed of in the ocean. They are also using the same ocean plastics to produce other wearables like swimsuits.