Toy-gendering

Our amazing pals over at Legion of Leia need your help! Read the following and participate in a study on the gendering of toys!

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~from Jenna Busch

Hey Legion! Our very own Dr. Janina Scarlet is doing a research study on the “opinions of the public regarding the availability and gender separation of toys and merchandise, particularly of heroes and characters in popular culture.” She’d love your participation. After the #WheresGamora and #WheresNatasha campaigns, some stores decided not to separate toys by gender, running non-gendered commercials like Target‘s Star Wars spot and Disney not gendering their Halloween costumes, this is a big issue. If you want to participate, check out the info below and then take the anonymous survey by clicking the link a the bottom.

May the Force be with you.

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Are you at least 18 years of age?

Do you live in the United States?

Do you have an interest in heroes, popular culture, and toys and merchandise related to popular culture?

Janina Scarlet, Ph.D., Arek Yetenekian, M.A., and Michelle Lopez, Ph.D. of Alliant International University are currently investigating the opinions of the public regarding the availability and gender separation of toys and merchandise, particularly of heroes and characters in popular culture.

Do you find that such merchandise is equally available and marketed to both genders? Would you prefer this to remain the same or for changes to be implemented? How do you feel this is related to the development of individuals and their identity?

We would like to find out!

If you would like to participate, please click on the following link to begin our questionnaire:

https://qtrial2015az1.az1.qualtrics.com/SE/?SID=SV_3JnkXqqdqoISaJT

Any questions may be directed to Janina Scarlet, Ph.D. at JScarlet@alliant.edu or @shadowquillAlso feel free to contact the Institutional Review Board (IRB) of Alliant International University, San Diego at alliant-irb@alliant.edu, or call at (858)635-4741

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