Fans aren’t the only ones who’ve noticed Steven Universe‘s empowering messages about self-esteem and body positivity. Dove announced today that they will be partnering with creator Rebecca Sugar for their Self-Esteem Project, teaming up for two years and six short films, an original song by the Steven Universe cast and an educational eBook.
The intention of the partnership is to “educate young people on body confidence through the cartoon’s themes of inclusivity and empowerment, world and characters – going directly to them in a medium they know and love, something that has never been done before.”
Did you know that Steven Universe is the first animated series on Cartoon Network to be created by a woman? That woman, Rebecca Sugar, says of this partnership: “Cartoons are a powerful medium when it comes to empathy and understanding, which is why my team and I take great care with Steven Universe to reflect real issues that affect our audience. I’m grateful that I will have access to a plethora of research on body image and mental health thanks to this partnership with the Dove Self-Esteem Project. This is an issue I have struggled with personally and I hope this will be a chance to amplify positive messages about self-awareness and acceptance.”
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