The Indian gaming industry is revving up to be the country’s biggest economic powerhouse. COVID 19 and all, there is a projected growth of 628 million new gamers, while the revenue is expected to shoot up 123 billion rupees by 2023.
Here is an overview of online gaming in India and the factors driving growth.
The sweetest taboo
India has one of the most stringent anti-gambling laws with ambiguous interpretations regarding the freedom of operations of off-line casinos.
These laws seemingly are only adding to the gaming fire and fury of tech-savvy Indians that want a share of the global fun and wealth buried in online gaming.
Online gaming is the thriving birth-child of casino scarcity and inaccessibility in India. This section of India’s entertainment and gaming industry is projected to have 628 million new subscribers by the end of 2020.
This ecosystem is made of players, innovative game developers and designers, and entrepreneurs and marketers, all working in symphony towards a new age of gaming.
The young and super connected face of India
75% of the Indian population is below the age of 45. Across the world, this age bracket carries the biggest potential for online gaming. That’s what’s happening in India, and it’s also fueled by massive urbanization.
KPMG reports that there is an increased affinity for online mobile games. 60% of all digital gamers in the country fall in the ages between 18 and 24.
The country now has 560 million people connected to the internet, making it one of the largest global internet traffic sources. Experts predict that by 2023 there will be 650 million Indians with reliable internet access.
Local content is thriving
Indians love Indian online games, and developers are now forced to dance to that tune. In the past few years, there has been a massive growth in popularity in games like Indian Rummy and Texas Holdem Poker.
Among the most popular queries on Google, today are “how to play Andar Bahar in India” and “how do you play 3 Patti at home?” These local games are getting better in design, features, and rewards, and as a result, more Indians are getting drawn into it.
There has been an accompanied growth in online gaming content in the country. There are now many niche sites providing gaming guides and tutorials, rules, and strategies for winning real money. The demand and awareness of these games globally is part of what drives the steady growth of the sector back at home.
Mobile and desktop games in India now come in the local dialects. Indian festivals have been converted into gaming expos where developers and agents take the opportunity to evangelize and open accounts for locals.
Bollywood movie companies are also stepping into the game, taking the industry to new heights of transformation.
Skill-based games rule the jungle
Indians have been playing skill-based games since time immemorial. These games fall into what the states consider as legal gaming, and it’s no surprise that they are, therefore, the most popular video and online casino games in the country presently.
Fantasy sports are taking off, and the sector is projected to reach $5 billion in the run-up to 2023. Cricket takes the lead even as players are increasingly exploring football, Kabbadi, and basketball. There are currently close to 100 esports gaming platforms in India.
Indians now play on the go
A few years back, no one would have predicted the current cosmic growth in India’s mobile gaming. With the proliferation of affordable smartphones and internet penetration, mobile gaming has been trending skywards, replacing PCs and consoles.
Gaming apps are now a dime a dozen in the country. A glance at AppStore and PlaySytore shows how developers are tuned to the modern Indian gamer’s tastes. Casino websites have also been forced to optimize for a better mobile gaming experience.
The IT sector has grown exponentially
Another key driver of the growth in India’s digital gaming sector is the growth of the country’s IT sector. There are now hundreds of game development companies in the country, a different picture from what it was ten years ago.
More schools are now offering technology-oriented courses, and the sector is currently one of the biggest employers for graduates.
The rise and rise of digital transactions
The global wave of e-commerce has not spared India. Today a big percentage of residents in the country are familiar with digital payment methods. The number of people making digital transactions in the country is estimated to reach 300 million by 2022.
Many Indians are successfully getting paid from online casinos and apps, and many are signing up as a result.
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