On May 16th this year, the Women in Gaming organisation will celebrate their 10th anniversary. To commemorate this achievement, Women in Gaming will present the annual Diversity awards at the Savoy Hotel in London, which is a fitting tribute for a group that has done much to promote the interests of females in a typically male-dominated market.

The fruits of this labour are particularly evident in the iGaming space, where a number of women have risen to prominent positions in companies across the length and breadth of Europe.

From leaders of innovation and marketing to CEOs, there’s no doubt that women are becoming increasingly influential in the fast-growing iGaming market. In this post, we’ll ask who these women are whilst celebrating their achievements in the sector.

Girl Power – The Women Making their Mark in iGaming

 Arguably, iGaming’s most successful and well-rewarded CEO is female, with Bet365 founder and Chief Executive Denise Coates having blazed a trail to the top for similarly aspirational women.

Coates hit the headlines in November last year too, after it was announced that she’d received a record-breaking £265 pay packet in her role of CEO with the online betting brand.

Whilst Coates may be one of iGaming’s most famous and successful women, she’s by no means the only one. Take Lydia Barbara, for example, who currently works as the head of innovation at market leading software house and games’ developer Microgaming.

Barbara has worked her way through the ranks to drive the brand’s software development and market growth, whilst her input has led to Microgaming adopting an international focus as it continues to diversify its incredible range of games.

In fact, Barbara oversaw the company’s expansion into the Czech Republic, which saw its own domestic market grew by a staggering 56% in the year ending December 2017. At the same time, online gambling brands in the Czech Republic generated a gross gaming yield (GGY) of $370 million, with virtual casinos and sports betting sites driving this growth.

Barbara has achieved this whilst constantly evolving Microgaming’s already impressive games’ library, creating far greater diversity and a growing number of creative themes.

Many of these titles were showcased at annual ICE event at the ExCel in London earlier this year, including a Village People-inspired slot and the long overdue return of the inspirational Agent Jane Blonde.

These games are central to the appeal of Microgaming, which continues to churn out titles that are particularly appealing to casual players.

Another women to make her mark in the iGaming space is Ebba Arnred, who now works as the Chief Marketing Officer (CMO) at prominent games’ supplier Play’n GO. This successful Maltese firm is another that has expanded into international markets of late, having recently taken the Philippines by storm and cracked the Asia-Pacific marketplace.

Whilst Play’n GO was only founded in 2005, Arnred has worked with the company since January 2007, gradually working her way through the ranks to lead the firm’s extensive marketing efforts.

During this time, the software house has become one of the best media and entertainment suppliers in the world, and Arnred has played a key role in this incredible journey.

Both Microgaming and Play’n Go have become market leaders in their field under their stewardship. Testament to this, they are frequently featured in lists of the best online casino software on sites such as ukcasino.org.uk.

The Future for Women in the iGaming Market

 Tess Ingvarsdotter Ahlin has also earned huge respect within the industry, thanks largely to her work as the head of VIP at the world-renowned Betsson Group.

This firm was established way back in 1963 as an offline gambling brand, and its transition online has included a number of high-profile and costly acquisitions. Special mention should also be made to Hanne Aimonen, who has the distinction of being the CMO at the increasingly popular Casumo Casino, which is fast-emerging as one of Europe’s pre-eminent iGaming brands.

It’s also benefitted from several high quality and immersive marketing campaigns, whilst winning multiple honours including last years’ International Gaming (IGA) Award for the best online casino operator.

It’s undoubtedly one of the very best online casino suppliers in the global marketplace and continues to compete successfully with more established brands.

The success of these and similar women has had a seismic impact on the iGaming market, particularly in terms of breaking down barriers and perceptions in an historically male-dominated space.

But what should we expect in the future? Well, it would be a huge surprise if more women didn’t make their mark in the iGaming sector in the future, particularly in senior roles that oversee innovation and VIP membership. 

We should also expect more women to progress through the ranks and attain the role of CEO within iGaming firms, with leaders like Lydia Barbara and Hanne Aimonen surely not far away from achieving this distinction.

This will certainly be an interesting space to watch in the future, whilst the upcoming Diversity Awards provide us with an opportunity to recognise the achievements of women and celebrate them!


featured image from pexels.com