If you have noticed a dip in Instagram likes recently, you will want to get to the reason why.
There are plenty of possible causes, which can vary depending on whether you run a business or a personal account. Instagram is also prone to making algorithm changes.
In this guide, we break down the actual reasons why you may be gaining fewer Instagram likes. We also give you some tips on how you can tackle the problems and increase engagement on your Instagram posts. Getting likes on Instagram, as well as comments, and increasing your overall engagement rate may be challenging, but there are some proven strategies. For example, successful and trusted influencers’ endorsements can bring your account to new heights – this is where the Famesters agency can help you. Also, don’t forget that the issue can be with the quality of the content. Now, let’s take a closer look at the possible problems.
You Still Need to Build Your Following
If you have one Instagram post that takes off and gets a lot of likes, you might think this will always happen. That isn’t necessarily true. You might have got lots of likes previously due to hopping on a trend or using Hashtags well.
Those who consistently get loads of likes usually have a big following. Getting more followers and visibility is crucial.
You can buy cheap IG likes to boost your visibility in the short term, and help your profile grow. Consistently posting valuable information and getting likes and engagement is a good way to build your following.
You Aren’t Engaging Enough
Engaging with people who comment on your posts is crucial. Engagement rates actually form part of Instagram’s algorithm.
Engaging on your own profile is crucial, but you can also engage with posts you have been tagged in or friends’ posts. There is an art to increasing your visibility by engaging with others. Don’t neglect your existing followers, either.
Talking to your followers and giving them the opportunity to get involved is a way to actually turn them into fans. As a follower, there are probably brands and influencers you follow, who you instantly engage with whenever they post.
Try to turn your followers into loyal fans. If you’ve recently gone off the boil with engagement you are able to work out the reason for not getting many likes.
Not Posting Regularly
If you’ve neglected your Instagram for a while then it is natural to see your likes go down. Though not many people know exactly how the Instagram algorithm works, they probably give less visibility to accounts without regular posts.
As with most social media, you get the best results by posting regularly. Followers are more likely to engage if they see regular content from you. It’s even better if you can bring some sort of a narrative to your followers, engaging them on a personal level.
You Aren’t Using Your Other Social Networks
Take advantage of the followers you have on multiple social networks. Statistically, it is likely that a lot of Instagram users are also on other social media.
You can grow your Instagram and other social platforms with affordable likes and follows, and the best strategies are to continually make the most of the following you have.
Many people share posts at the same time across all networks. Instagram posts even have a function inbuilt meaning you are able to share any new post to Facebook or Twitter. If you have stopped doing this and making use of your other platforms it is normal for your likes to drop.
If there are thousands of followers on yuor Twitter account but you aren’t getting the likes on Insta, be sure to share. This enables you to embrace the following you’ve already worked hard for elsewhere online.
You’re Not Embracing Captions
So many people are throwing their images and visuals online without a thought. If you have been doing this recently then it is no wonder your likes have dropped.
A caption explains the image, encourages comment, and can even tell a story. A lot of posts on Facebook are longer. A lot of the Twitter posts that go viral are threads. People like information and context, and they are more likely to like or comment on a post if you give them more info.
Captions are a form of copywriting. It is hard to master, but if you follow some of the best influencers out there you will see some patterns. Influencers and brands have worked hard to work out the best strategy for captions.
You’re Not Using Insta’s New Features
Instagram has changed. Insta Stories is one of the newer features.
Within Stories, you can also alert followers of a new post. They’ll be able to click a link to see the post, and it gives you a better chance of visibility.
Insta Stories appear at the top of the feed, and a lot of people watch them religiously. These stories go away after 24 hours and don’t have a “like” function. This is why you should direct your users to a more permanent post to encourage engagement.
Instagram has more types of content including Reels. Think of each type of post as a different feed you are able to show up on. These are ways to enhance your profile visibility and gain more likes and followers.
You Don’t Make Good Use of Hashtags
Hashtags give you an opportunity to reach more potential eyeballs. If you’ve not been tapping into the best hashtags then there is a chance that this is why your posts are dropping in popularity.
Some people use hashtags that are too vague, unrelated or don’t have much of a following. Keep your hashtags as relevant as you can, and find the right level of “niche”.
If you have been using tags that are too broad (terms like “#blogger” for instance) they probably won’t get much traction in a sea of posts. On the other hand, niche down too much, and won’t get viewers. “#beautybloggercanadaredhead” is not going to work.
Find hashtags with some followers and searchers, but not so many that your posts instantly disappear from the feed.
You Haven’t Been Creative With Your Posts
Some of us lose followers and suffer from less engagement because we’ve not been very creative.
If a fitness influencer or brand shares some images from the gym, followers will like it. If they share the same image every day, they will get bored.
If you’ve found your Instagram posts to be less successful recently, think about the content you’ve put out there. Can you come up with some new ideas for posts? Followers don’t want to see what you’re having for breakfast every day unless it is truly interesting.
Think about how you can give your followers something new and exciting to enjoy. Short of ideas? These content tips might spark your creativity.
Algorithm Changes
If you notice that your Instagram likes have dropped, but you don’t know why this is, it could be an algorithm change.
Insta regularly changes its algorithm and therefore which posts and profiles are most popular.
Even if your changes are because of an algorithm change, the tips to improving your account and growing engagement won’t change. Keep working to pick up new followers and get your posts back to their level of popularity:
- Post regularly
- Make good use of hashtags
- Be creative with the types of post
- Engage with your followers
Summary
Once you identify the reasons why your likes drop, you can work on improving your following. An Instagram account can be a vital tool for business promotion. Without an engaged following, there isn’t much use in spending time on your account.
The reasons in our post are the likely culprits. Work out which is causing engagement to drop and get back to your former glory.
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