Perhaps the thought of enjoying an Arby’s roast beef sandwich with Horsey Sauce hasn’t crossed your mind in some time, but you have no doubt seen the Twitter and Facebook feeds from the Arby’s marketing team. They have managed to tap into the vein of gamers and geeks alike with some of their skillful advertisements paying homage to video and tabletop games, fan-favorite books and characters and pop culture movies.

Whoever is working the social media for Arby’s needs all the raises. Also, whoever the mastercrafter is who does the cardboard figures and structures. Geniuses.

I’ve thoroughly enjoyed seeing some of these advertisements because there is nothing more ego-boosting or satisfying than seeing a reference and getting it.

Below are  some of the times that Arby’s has outdone themselves with their advertisements. I couldn’t list them all, so I know I’ve missed some good ones. If you haven’t seen any of them, I suggest following them on Twitter. You need more geek things in your life.

1) Mass Effect: Andromeda Release 

2) NieR: Automata

3) Legend of Zelda: Breath of the Wild Release

4) Horizon: Zero Dawn Release

5) Munchkin

6) Coraline 

7) Severus Snape’s Birthday

8) Sherlock

9) Assassin’s Creed Movie

10) Westworld

11) Dishonored 2 Release 

12) The Hobbit/Hobbit Day

13) The Fifth Element

14) Overwatch Release

15) Firefly


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