Walt Disney Co. announced today their intention to end their deal with Netflix. This would remove all Disney and Pixar movies from the popular streaming service. Disney plans to start a new Disney brand streaming service in 2019.
Disney is buying majority ownership of BAMTech, a major streaming and marketing service to power their new venture.
“The media landscape is increasingly defined by direct relationships between content creators and consumers, and our control of BAMTech’s full array of innovative technology will give us the power to forge those connections, along with the flexibility to quickly adapt to shifts in the market,” Disney CEO Bob Iger said in a statement.
“This acquisition and the launch of our direct-to-consumer services mark an entirely new growth strategy for the company, one that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands.”
The Disney streaming service will include Disney and Pixar films, Disney Channel, Disney Junior, and Disney XD shows. Exclusive content, such as Toy Story 4 and the Lion King live-action movie will only be available through the streaming service.
An ESPN brand streaming service is also in the works. This service will feature live regional, national, and international sports including baseball, soccer, and college sports.